Effective Date: 27 October 2026
Practice Name: Melrose Advanced Dentistry
Location: Building C, Centre of Advanced Medicine, 13 – 17 Scott Str, Waverley, Johannesburg, 2090
Website: https://advanced-dentistry.co.za
- Introduction
Melrose Advanced Dentistry (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, process, and safeguard your personal data in compliance with the Protection of Personal Information Act 4 of 2013 (POPIA) of South Africa and international data protection standards.
By submitting your information via our website, digital ad campaigns, or Google Ads Lead Forms, you consent to the practices described in this policy.
- Information We Collect
We collect personal information necessary to deliver high-quality dental care, respond to inquiries, and manage patient appointments. The types of data collected include:
Contact Information: Full name, email address, phone number, and physical address/location preferences.
Clinical & Consultation Preferences: Selected treatments of interest (e.g., Smile Makeovers, Porcelain Veneers, Invisalign, Dental Implants, Orthodontics) and preferred consultation dates.
Technical & Analytics Data: IP addresses, device identifiers, browser types, and website usage data collected automatically through cookies, Google Analytics, and tracking pixels to optimize campaign performance and user experience.
- Purpose of Processing Personal Data
We process your personal information strictly for legitimate business and medical service purposes, including:
Contacting you to schedule and confirm private consultations or appointments.
Responding to your inquiries regarding treatment options, financing, and payment plans.
Delivering personalized marketing communications and special practice announcements (with your explicit opt-in consent).
Enhancing our website performance and optimizing digital advertising campaigns (Google Ads, meta-tagging, and remarketing).
- Disclosure & Sharing of Information
Melrose Advanced Dentistry will never sell, rent, or trade your personal information to third parties. We may disclose your information under the following limited circumstances:
Authorized Service Providers: Trusted third-party IT, CRM, web hosting, and marketing management partners operating under strict confidentiality and POPIA compliance agreements.
Legal Obligations: When required by law, statutory regulation, or valid legal process in South Africa.
- Data Security & Retention
We implement appropriate technical and organizational safeguards—including SSL encryption, secure CRM access controls, and firewall protections—to prevent unauthorized access, loss, misuse, or alteration of your personal data.
Personal information collected for consultation requests is retained only for as long as necessary to fulfill the purpose for which it was collected or as mandated by relevant health and legal record-keeping requirements.
- Your Rights under POPIA
As a data subject under South African law, you have the right to:
Access: Request a copy of the personal information we hold about you.
Correction/Deletion: Request the correction, updating, or destruction of inaccurate, incomplete, or unnecessary personal data.
Object to Processing: Object to the processing of your data for direct marketing at any time.
Withdraw Consent: Withdraw previously granted consent without penalty.
To exercise any of these rights, please contact our Information Officer using the contact details below.
- Google Ads & Third-Party Advertising
Our website uses Google Analytics, Google Ads remarketing, and conversion tracking tags. These services use cookies to analyze web traffic and deliver relevant ads to searchers across the Google Display & Search networks.
You can manage your Google ad preferences or opt out of personalized ads by visiting Google Ad Settings.
- Contact Our Information Officer
If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please reach out to us:
Practice Name: Melrose Advanced Dentistry
Email: reception@advanced-dentistry.co.za
Phone: +27 72 200 1774
Address: Building C, Centre of Advanced Medicine, 13 – 17 Scott Str, Waverley, Johannesburg, 2090